Branding is often misunderstood as just being the aesthetic component or visual identity of a business. Namely being the name, logo, packaging, design etc. However over the years, this concept have evolved and has become more than just a visual element. Branding encompasses familiarity, meaning, fondness and reassurance in consumers minds.

Branding is important to firstly set yourself apart from the competitors and leave a positive lasting impression. It allows your customers to have an understating of who you are, what you stand for and what makes you unique.

A good brand will communicates a clear story and change how people perceive your brand. It can be the mechanism that drives new customers and leads to your business but if done incorrectly, it can have the opposite effect or none whatso ever.

We believe that branding is important for your business to grow and develop. Take a look at some of the reasons why we believe branding matters.

Sets you apart

In todays global market, having a strong brand will help to set you apart from your competitors. If you want to stand out from the hundreds of similar companies you need to display a brand that is consistent throughout all platforms. This will help help people to recognise your brand when they see it and become familiar with the brand and what it represents.

Builds financial value

With a powerful brand story, business can benefit from increased sales, growth and the opportunity to enter or create new market. As a company it is important to establish who you are, what you do and understand what people can get from working with you or customers using your service / products. This is what will drive your sales growth and increase value.

Generates new customers

A strong, well though out branding will encourage customers to pass on referrals. If you are able to make a positive impression with customers, they are more likely to want to use your services or products. Over time customers will associate your brand as a company they can trust and depend on. Therefore will be happy to recommend you to other people and push the representation of your brand forward.

Improves employee pride and satisfaction

When an employee is working for a company with a strong brand and fully supports its goals, they will be more satisfied with the job. Not only will they hold a higher level of pride in what they do. It also makes it more enjoyable and fulfilling to work for. Employees are the first line of your communication. You want them to be able to perpetuate the positive brand perception forward to customers and potential stakeholders.

Sets a new direction

Even if you already have your brand established. Sometimes a refresh may be needed .Whether that may be to improve your logo to have a more modern and fresh look or a complete rebrand to take a change of a new direction. A rebrand can be important to reaffirm your core brand and identity.


If you need assistance with your brand, from creating your initial brand strategy to the visual identity elements, CFM Group Digital Marketing Agency can help!

Contact us for a free consultation as we would love to help you identify and share your story!

Why Branding Matters


CFM GROUP has over 8 years of experience in the Digital Marketing Industry. We are proud to have more reviews than any other local company in our industry, assuring our customers they are in good hands. Every single website we create is bespoke as no single client is the same. Getting to know your business and your exact needs are integral to producing a beautiful website.  That not only looks professional, it sells your services or products to your target audience effectively.

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