If you are a recent graduate or simply seeking a new career path in the marketing world tomorrow would you have

Social media is active at all times. There is always someone online at any given moment, ready to read what you

It is something I often speak about to both my students (whom I mentor for Cambridge or Anglia Ruskin University)  as

The history of technology is the history of the invention of tools and techniques and is similar to other sides of the history of humanity. As you may be

The same time that Mark Zuckenberg, the CEO of Facebook, apologised one more time to the American Congress for the undoubted

Good branding is essential to building a successful business. Nonetheless, there is a common misconception nowadays that Branding is basically just

Loyalty programs are becoming more sophisticated and prevalent nowadays both for marketers as well as companies. They are a far cry

A marketing strategy is a combination of all the actions that connect the products and services a business offers to clients

The British government has yesterday announced via Baroness Sugg that it is to wait for guidance and directions from industry and

Brands are trying in more ways than ever to connect with audiences across a range of social platforms on a regular