If you are a recent graduate or simply seeking a new career path in the marketing world tomorrow would you have the skills to be hired? The answer is..probably not, myself included. Mainly because marketing as a discipline is ever changing and hence so is a career path in the industry. There are new topics, ideas and hacks on almost a monthly basis.
As Gen Y steps up to take centre stage in the employment pool (and not only), and technology increasingly dominates our life and work, it is predicted that there will be an 18% growth in tech jobs by 2022.
This infographic looks at not only the evolution of the so-called “hot” marketing skills but also the data skills sought after nowadays and their shortage.
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