Google is used by millions of people every day to search for a variety of information. From local hairdressers, latest fashion trends, DIY tips to nationwide news and so much more. Google’s search engine has maintained the no.1 spot as the most popular search engine in the world and holds over 75% of the search market share.

We’ve talked about what Google My Business is and how to set up a Google Business page. In this blog, we shall be focusing on more specifically the benefits of using Google My Business.

1. Your Google Business appears in Map and Local Pack Listings

When a customer searches for your business you will be visible on Google Map and underneath this your name with brief details shown underneath. This includes information on where the business is located, opening hours and contact information as well as the establishments’ star rating. It is one of the first things that pops up in the search allowing the user to see this information at a glance.

2. Allows Customers to Leave a Review

People tend to trust online reviews almost as much as a personal recommendation. That’s because they are written by actual customers who have used their product or service. Some people rely on this information before they decide to make their purchase. The more positive reviews you have, the better. Not only does it help to improve local SEO, but it can also be the determining factor when a customer decides to make a purchase.

3. Appear More Credible Online

When customers conduct their search into a product or service. They also look for other information that indicates the reputability of the company, if the products are real and trustworthy. If you take the time to update and fully optimise your GMB profile you will be able to display your logo, add a description of the business, including additional photos in and outside of your business plus many other details. If a customer was to see this incomplete, it would give them cause for concern. Look at an incomplete GMB page as the equivalent of finding a shop front boarded up.

4. See How Customers Find You

A GMB listing can provide you with helpful insights as to how your page is performing. With details on how they found your listing and see what actions they took next. Whether that was to view your website or to get directions by visiting the map. You will get to see information on the locations of where people are searching. This really comes in handy when you start creating targeted ads.

5. It’s Free to Use

GMB is a free-to-use tool that makes it easy for start-ups and local businesses to promote their products and services online. It’s easy to use and creating and getting your profile verified can be done within a couple of days. improve your online presence, connect with your customers, and increase your business’s revenue. Plus, it has great tools to help you analyse performance so you can find ways to improve your business’s ranking.

CFM GROUP has over 8 years of experience in the Website Development market. Just read our testimonials to know you are in good hands. Every single website we create is bespoke because no single client is the same. Getting to know your business and your exact needs are integral to producing a beautiful website that looks professional and sells your services or products to your target audience effectively.

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