The power of the internet has made it easier for businesses to sell to their customers online. Meaning that you have the option of selling anytime and anywhere. It doesn’t matter where your customers are located, whether that is at home or on their lunch break, they have the flexibility to browse a variety of businesses online and make a purchase.
For many businesses, it is a no brainer. Who would not want to benefit from the potential of receiving income no matter what time of day? In this blog, we will look at why you should implement e-commerce for your business and examine the benefits it can have to your growth and revenue.
What is eCommerce?
Before we can dive straight into why E-commerce should be considered for your brand, you should know exactly what one is and what it includes. E-commerce by definition is “the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions”. This description is quite broad as eCommerce can take place in many different forms. The two most popular options being through the use of a branded website which can also include mobile applications and marketplaces like Amazon and eBay. Secondly, the use of social media platforms such as Instagram shoppable ads, Facebook Marketplace, and Pinterest Buyable Pins. As you can see In this way, eCommerce includes any commercial transaction that entails the internet to transfer information, goods, or services.
Shopping Features On Social Media Platforms:
- Instagram shop
– Order food button/sticker
– Swipe up button with a link to your website
– Instagram checkout.
- Facebook shop
- Shoppable social ads on Facebook, Instagram, and Youtube.
- Youtube merchandise shelf.
The benefits of eCommerce selling:
You may have noticed that in the last couple of years that e-commerce is ever more prevalent in our everyday lives. Now what we did not expect was a major pandemic to completely accelerate the shift to e-commerce tenfold. While restrictions have eased, people are still a little reluctant to go out which means for some industries they have seen an increase in sales, especially in industries including food, fashion, medical, and travel.
With eCommerce selling:
- Quick to set up and fast go to market time
Compared with a traditional brick and mortar retail, you can have an attractive and reliable website set up fast and ready to drive sales to your new site. Consider a digital agency if you want to grow substantially and take it to the next level.
- There’s no limit to the number of inventory of items online
Customers believe that pretty much everything can be ordered online, even if they do not need them. With a no cap inventory, you are free to sell an array of products and services.
- Build on customer data insights
Online selling allows you to own your consumer’s data. So if you want to elevate the customer’s experience, use this first-hand data to get insights into your customer’s interaction.
- Reach new customers
Marketplaces such as Amazon provide a wide reach of an audience that may not have existed in a physical store. On the other hand, utilizing platforms that cater to specific niches can also increase the number of new customers.
As we continue to push through the pandemic, e-shopping continues to accelerate making it crucial for businesses to make available their services and products online. With the potential of a second-wave and second lockdown, it looks highly likely the e-consumers are here to stay!
If you need help creating and designing e-commerce for your business, feel free to get in touch with CFM today. We have worked on hundreds of e-commerce websites, all of which we also still host and manage for our clients to ensure there is never any disruption to their online selling platforms. Feel free to have a look at our portfolio on our website and explore what type of design works for you, or let us know if you have something more custom in mind.
CFM GROUP has over 8 years of experience in the Website Development market. Just read our testimonials to know you are in good hands. Every single website we create is bespoke because no single client is the same. Getting to know your business and your exact needs are integral to producing a beautiful website that looks professional and sells your services or products to your target audience effectively.
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