Social media is active at all times. There is always someone online at any given moment, ready to read what you

It is something I often speak about to both my students (whom I mentor for Cambridge or Anglia Ruskin University)  as

Brands are trying in more ways than ever to connect with audiences across a range of social platforms on a regular

Instagram has consistently tried to improve its platform and add new features and tools to its stories. Earlier this week, rumours

As a social media user or even a professional, you most definitely (and if not you should) are already making good

Social media encourages dialogue between companies and their customers but can lead to negative comments, or social media trolls. How do you deal with these? Have a look

Instagram is no longer just photos of your best friend’s coffee cup and muffin on a Tuesday afternoon. It’s a powerful

Some may think that traditional marketing is a thing of the past for most industries. Consequently in order to save money

The saying goes, ‘If you can’t say anything nice, then you shouldn’t say anything at all.’ Since social media came into

Whether you are a news publication, a digital advertising platform, or a travel blogger, being aware of what drives traffic to