What is on-page SEO?

On-page SEO, which is also known as “on-site SEO” is the implementation of optimising a web page content for search engines and users. Common on-page SEO practices include optimising both the content and HTML source code of a page. On-page SEO is important because many of the signals Google uses to rank web pages come from on-page elements. Most important is the content of the page itself. On-page elements are what your users most engage with. Therefore, it’s worth considerable effort to make sure your on-page SEO works well.

This is different from off-page SEO, that happens away from your website. They do not include elements that relate to updating or publishing content to your website.  This can include, link building, reviews, content marketing, social media and more.

Both on-site and off-site SEO play a significant role in forming the basis of SEO when trying to increase the ranking of your website and build your site’s domain authority.

Ranking and Authority

There are a number of factors which determine how long SEO takes to work, including the popularity of the content, technical considerations, crawl budget, and a host of other factors. Google can rank your website position in hours, days, weeks, or months! Good SEO helps users quickly and clearly understand what a page is about and whether it addresses their search query. It helps search engines understand what a user would see and the value gained if they visited a page. By doing this, the search engines can reliably provide what the users would consider high-quality content in relation to their search query (keyword).

Keywords, content and onsite SEO

Over the recent years, search engines have grown more sophisticated. They can now extract a page’s meaning from the use of synonyms, the context of the content, and  even from the frequency with which specific word combinations are mentioned. While keyword use still matters, using an exact-match keyword in specific locations a specific number of times is no longer a tenant of on-page SEO. What is important is relevant the content is to the user intent behind search queries.

Pages that meet these criteria have content that is:

In-depth
content must be sufficiently thorough in order to stand a good chance at ranking.

User-friendly
Content should be readable and organised so your website is easily navigable.

Unique
If content is duplicated from elsewhere on your website or from somewhere else on the internet, it can affect the sites’ ability to rank.

Authoritative and trustworthy
Does your content stand on its own as a reliable resource for information on a particular topic?

Aligned with user search intent
Content topics should align with the search queries for which they rank for to meet the searchers expectations.

As you can see, all of these elements link to the same basic idea of creating a good user experience. The more usable a page is the better that page’s on-site optimisation will be. Fully optimising a page on your website requires both text and HTML-based changes. A service in which CFM Group can undertake for you if you are struggling with your website ranking.

Speak to a member of our team to find out how we can help your website with on-page SEO and increase your pages’ ranking.

CFM Group

CFM GROUP has over 8 years of experience in the Digital Marketing Industry. We are proud to have more reviews than any other local company in our industry, assuring our customers they are in good hands. Every single website we create is bespoke as no single client is the same. Getting to know your business and your exact needs are integral to producing a beautiful website.  That not only looks professional, it sells your services or products to your target audience effectively.

We’d love to hear your view so do not hesitate to contact us, subscribe to this blog for free, or click here to arrange a FREE Consultancy meeting. Keep up to date with the latest content by following our Social profiles on Facebook, Twitter, LinkedIn, and Instagram.