A domain name, also known as a web address or URL, is how people find your website. It’s a unique identifying address used to find and connect to a website through a web browser.
For example, our domain name, www.cfmgroup.co.uk, lets you quickly and easily access the CFM website.
Choosing the right name for your private / counseling practice is one of the most important decisions you can make for your brand. This is essentially an expression that will define your brand. Shape the type of private practice you want to own, and will have an influence on how clients will perceive you as a company.
In this blog, we will seek to help you find the best domain name by giving you some areas to consider.
Using Your Own Name
There are a variety of ways in which you can draw inspiration when brainstorming ideas for a name. Firstly, using your name, for one is a great start. It makes it easy for people to know who you are and helps to establish a personal brand. Secondly, it is well noted that personal brands, over a longer period of time, drive higher conversion rates.
This is a great start if you are struggling to find a name. If in the future and as your company grows you decide you would like to scale up or rebrand, it is simple and inexpensive to change the name of your domain, should you wish.
Another way of choosing a name is to go by your Location. Names that incorporate your postcode may provide both SEO value and recognition locally. Practices like “Cambridge Dental Centre,” or “Nottingham Therapy” may not have as much personal value as using your name but they are easily remembered and are easily recognisable by your audience.
However, names based on your location may not be as readily available in larger areas such as Londo, so always take that into notice.
As imply and tested way to identify a good name, is to combine keyword terms with the name of your city:
- Therapy + city name
- Counseling + city name
- Therapist + city name
- Psychotherapy + city name
- Counselor + city name
You may also try reversing these formulas if you do not find success, e.g. Cambridge Counseling.
If you or your business, specializes in a particular area of counseling, you may wish to incorporate that specialty in the name of your practice. For example, if you specialize in anxiety or relationship counseling, your name could follow one of the two formulas:
Specialty + City (e.g.Couples Counselling Cambridge)
Specialty + Therapeutic Term (e.g. PTSD Counseling)
What if you want something more? What if you plan to grow into an agency with many therapists, and you want a group therapy name that captures the spirit of your practice?
There are a few rules when it comes to generating a personal brand name. Remember Your Specialty, keep it simple and stick to your industry’s preferred tone in terms of professionalism and colours chosen.
The domain name you choose for your website does not necessarily have to be the same as the name you choose for your practice. It is however ideal.
Why, you may ask?
That’s why it might be helpful to generate your practice name by starting with the domain.
Head to a domain name registrar where you can search for available URLs and type in the private practice name you want to see if it’s available. Below we have listed, some of the most popular ones in the UK.
Your domain name defines the identity of your business and choosing the right one is an important part of establishing your online brand. Search for a domain name from a wide range of extensions and find the right one to match your business.
Here at CFM, we have helped many to get a professional domain name and great visibility on the internet. Find The Perfect Domain Name And A Beautiful Website To Match, by simply contacting our team today!
CFM GROUP has over 8 years of experience in the Digital Marketing Industry. We are proud to have more reviews than any other local company in our industry, assuring our customers they are in good hands. Every single website we create is bespoke because no single client is the same. Getting to know your business and your exact needs are integral to producing a beautiful website that looks professional and sells your services or products to your target audience effectively.
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