It’s the most wonderful time of the year! This time also happens to be the best time to start planning your Christmas marketing campaign.
E-commerce owners can leverage this time to increase their awareness and sales. A study from RCS UK shows that 38.1% of people start their Christmas shopping before November. Plus up to 69.8% of people starting their Christmas shopping before the 1st December. This is the period in which retailers should provide these buyers with products and deals.
With that being said, we recommend you have your marketing plan prepared and finalised by the end of September. Before the start of the last 3 months period, to get your product and services seen by the early shoppers.
So if you’re looking for another way to put your retail business out in front of a buying audience, this article will guide you through
Get festive with your online branding
With the festive season fast approaching, you may want to tie in your services and products with the season to best promote your goods. Take the opportunity now to update your website home page with a Christmas banner or add a separate page with Christmas specials and stock. Keep this theme going throughout social media, email marketing and regular newsletters to keep your customers excited for the festivities.
Customise your packaging
Custom packaging for your brand should definitely not be missed this season. We all know how important it is for your brand to provide quality packaging as this is the first step in creating a memorable unboxing experience for your customers. Add a touch of exclusivity and luxury to your products by adding Christmas inspired packaging to your range.
Do a Social Media campaign
While you may already have your festive designs already implemented on your website. You should take the same approach when it comes to your social media. Decide on which promotions to focus on during this period and create a content calendar so you can visually see which deals to run on a particular day.
Create a sense of urgency
Manufacturing a sense of urgency on your website can be an effective way to persuade hesitant customers to proceed with their purchases. One easy way of doing this is to add a banner with a countdown timer telling customers how much time they have left to take advantage of a special deal or promotion. It can also include offers of discounts and free shipping. This gives shoppers another reason as to why they should purchase your products or services.
Work with a charity
Around this time, charities are often trying to increase their fundraising efforts. You may want to lend your support by donating a percentage of your sales to a specific charity. Or give your customers the chance to donate when they proceed to the checkout process. Not only will this bring your brand more awareness and help to build your network. You’re also doing something beneficial for the world.
Keep your most popular items stocked
This may seem like a simple tip, but you will be surprised at how many times it happens. Your best sellers will shift fast especially as you near Christmas. Be prepared to ensure your stock does not sell out. Otherwise, you may find your Christmas promotions will come to a halt if you have to explain to customers why the products they’re ordered is no longer available.
Offer customers free shipping
Now more than ever, buyers expect when purchasing online to receive free delivery. Even more so during the Christmas shopping period. You’re likely to attract more customers when they don’t have to worry about additional fees. To incorporate this into your business, you may need to adjust your pricing to reflect the change in postage.
If you haven’t already started preparing for the holidays, you need to start right away. We understand that the holiday season is a significant time for our clients, and we have a wealth of experience working with various businesses and multiple online marketing channels to deliver successful festive strategies for our clients.
CFM GROUP has over 8 years of experience in the Website Development market. Just read our testimonials to know you are in good hands. Every single website we create is bespoke because no single client is the same. Getting to know your business and your exact needs are integral to producing a beautiful website that looks professional and sells your services or products to your target audience effectively.
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