When people search for your service on Google, they will rarely leave the first page. The first 3 searches that are populated tend to be the options that people will consider. So when you are tying to reach potential customers through Google, your local business ranking is most important. In this blog, we will discuss three strategies that can help to increase your local business ranking in Google.

Optimise your Google My Business listing

Google My Business (GMB) is a free and effective way to boost your local ranking. Wile you may already have a social media presence, GMB will categorise your company as a local business listing. Ensure you keep your listing up to date and all fields are completed as accurately as possible. This includes a description about your business, address, opening hours and imagery. Make sure to include relevant keywords within your description if you want to reach you ideal customer. It is also ideal to invest in professional photos of your business to reflect the quality of your brand and to help customers get a better idea of what to expect.

Build positive reviews

Both positive and negative reviews can have a significant impact on your business search ranking. Positive reviews help your business to build credibility and trustworthiness within Google’s ranking.  Ask customers to submit a review, especially from repeat customers. They are already familiar with your brand and enjoy using your product or services. If you need to find additional ways to obtain more customer reviews, try adding the Google review shortcut link to your website or as part of an email campaign. You can also use the reviews link across your social media pages to encourage customer to submit a review and also remind them of how important it is for you as a company and that their reviews are valued.

Write remarkable content for your website

Google uses several metrics to determine your local business ranking. The more activity Google recognises surrounding your brand and website, the higher you rank. This includes things such as like, mentions, and the sharing of your website content all contribute. Ideally you should be using one or two long tail keywords throughout your content and backlinking where possible to generate increased interest. If you don’t have a blog post already, you should. It will increase your opportunities for ranking with relevant content. You know what customers most commonly ask about your products and brand, so start with posts that pertain to those common inquiries.

If you’re completely overwhelmed in the task or feel like you’re ready to rebrand, fret not. A good marketing company can not only redirect you towards high ranking and higher revenue, but can offer you options to fit your personal branding style. CFM Group is your local branding expert and we can help you tackle each of your optimisation and content questions with confidence

CFM GROUP has over 8 years of experience in the Digital Marketing Industry. We are proud to have more reviews than any other local company in our industry, assuring our customers they are in good hands. Every single website we create is bespoke as no single client is the same as well as SEO optimised. Getting to know your business and your exact needs are integral to producing a beautiful website.  That not only looks professional, it sells your services or products to your target audience effectively.

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