Did you know that out of the over 7.5 billion people in the world, 5 billion of those use the internet on a daily basis? Strange way to start a Blog isn’t it, but it definitely makes you wonder what you and your business are missing out on.

That’s more than two thirds of the world’s entire population online. You can imagine what you’re losing if you’ve not been marketing your business online.

Whether you’re an SaaS business, restaurant, consulting group, or builder, promoting your business on the internet can help you take advantage of the growing number of consumers online.

To help you promote your business online, this article will cover the main mediums you should pay attention to, so get your notepad out, and open your eyes wide open.

SEARCH ENGINE OPTIMISATION

Search engine optimization (SEO) is the process of aligning the online content one produces with the relevant keywords, phrases and terms that prospective customers or clients use when searching for businesses similar to yours. This can not only boost your rankings on the search engine results pages (SERPs) but also help your business rank higher on the SERPs, due to an increased number of clicks your business should receive.

PAY-PER-CLICK ADVERTISING

Pay-per-click and paid search advertising can help businesses to promote their business, products or services by placing ads on search engines, other websites or social media networks. Options include display advertising, social media advertising, affiliate marketing, paid search and others.

You can use other digital channels such as online PR, viral and mobile marketing as part of the marketing mix to help drive traffic to your website.

SOCIAL MEDIA MARKETING

Having a social media presence online is simply a given nowadays. As such, (assuming  you are already doing so as a business owner) it is time to capitalise on Social Media ads in an effective manner. Simply boosting a post or running a traffic campaign, does not suffice nowadays and you should try to make use of Pixel based campaigns which offer much better targeting and customised results to reach your goals.

INFLUENCER MARKETING

Influencer marketing allows a business owner to take their products or services to a social media user with a large following (ideally 10k fans and above) and use their audience to advertise on their platforms and influence their fans to buy your product/service.

Make sure to choose influencers that have an affinity to your brand and are followed by genuine users on their platforms that engage with them regularly.

EMAIL MARKETING

Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. Just as other platforms and media have changed, email marketing tools give your business the ability to reach customers easier than ever. Make sure to create a unique message and keep a consistent layout to your emails on a weekly or monthly basis.

Email is especially huge in the B2B world as it accounts for the most prominent form of communication for 73% of businesses

VIDEO MARKETING

Creating a channel of helpful and informative videos can help you further your brand reach and potentially reach numerous customers you might not have otherwise found.

So let’s have a look at them in our infographic below as a summary of all the above!

If any (or all) of the above sounds like what you need for your business, we are here to help.

CFM GROUP has over 8 years of experience in the Digital Marketing Industry. We are proud to have more reviews than any other local company in our industry, assuring our customers they are in good hands. Every single project we undertake is bespoke as no single client is the same. Getting to know your business and your exact needs are integral to producing a successful marketing strategy, that not only looks professional, it sells your services or products to your target audience effectively.

We’d love to hear your view so do not hesitate to contact us, subscribe to this blog for free, or click here to arrange a FREE Consultancy meeting. Keep up to date with the latest content by following our Social profiles on Facebook, Twitter, LinkedIn, and Instagram.