SEO is the art and the science of bringing visitors to your website from organic search results. It is officially the primary driver of traffic to business sites, making an SEO strategy key to your online success. Organic search drives 51 percent of all visitors to B2B and B2C websites and plays a major role in supporting other search channels, including paid search and social media marketing.

As a small business owner, SEO should be utilized if you want to build a strong web presence, gain new customers and take your business to the next level. It is an essential marketing tool that is especially valuable for small businesses who wish to maximize their search efforts.

The Purposed of a search engine is to take the information that is entered by a person and then locate the most relevant websites using those keywords. If you are not currently engaging in SEO, you will not have the chance to appear on that first page of results. Instead, all of your competitors who have invested in SEO will be there with 24/7 exposure! You want to stay competitive with these other companies by giving your business the same opportunity to brand name exposure.

Let’s explore further what a good SEO service can do for you and your business below:

Optimal Reach

People unconsciously trust search engine results. When a customer searches for a particular shop, as an example, and notices them at the top of the search. It is easy for them to trust that this place must be good as they have earned a top place on that search result, then it must have earned that place and it must be good. With platforms such as Twitter and Facebook, people are likely to share the link of the shop with friends, bringing wider attention and thus leading to more people actually visiting your shop. Equally  “Near me” type of searches are steadily increasing. According to recent research, the number of these searches grew by more than 900% over two years. As you can see, this is an important reason to optimize your local search efforts. People are looking for small businesses in their local areas.

Build Brand Awareness

One of the benefits of getting higher rankings on the SERPs is building brand awareness. When your website appears on the first page of search engines. This can include engines such as Google, and Bing Yahoo, customers are more likely to trust your brand. That business has built up a strong web presence allowing them to appear in the relevant search first. As a small business to build better brand awareness we highly advise investing in SEO to start gaining more digital presence for the keywords that relate to your business.

Bypass Competition

Let’s take an example of two businesses that are in the same industry, selling similar products, at similar prices. One of them has an optimized website while the other has a non-optimized website. Considering everything is else is equal, which company do you think will attract more customers to their website from local searches? Which company will likely grow faster and become more successful?

Search engines and SEO are very powerful. If your competitors are doing SEO marketing, you must ask yourself why you haven’t invested in such a strategy yet too.

User experience

SEO will help small business owners create a faster, smoother, and user-friendlier website. The user experience is the reason for SEO. High-quality content that is regularly updated will help users stay engaged whilst accessing your website. Therefore, in turn, help with a higher ranking. Google recognizes the importance of user experience in qualities such as website speed and mobile compatibility. Make sure to not only post engaging content but also ensure it is engaging to your users and audience.

Lead generation and conversion

Return on Investment is the biggest benefit of SEO. It is one of the best investments you can make during the start and throughout your business years. Optimization requires a lot of time, extremely skilled and knowledgeable staff to keep the algorithm updated. Keeping up with SEO, along with keywords can be exhausting and require a lot of attention. The process of optimization is constantly shifting and marketers have to adjust to it. Thankfully we have an in-house team that can provide you with the support and tools you need to get your small business ranking. In addition, strategies have to be researched and communicated amongst a team, then adjusted, and finally reviewed time and time again. SEO strategies are not effective over any short period of time.

Learn more about what exactly is SEO and why is it such a valuable marketing tool by watching our video below.

Climb up the search rankings with our affordable monthly SEO packages. All packages are fully customized to your business to ensure maximum results.

Have a look at our video above for more information or simply contact us at [email protected] for more information and a FREE Consultancy meeting for your business.

CFM GROUP has over 8 years of experience in the Website Development market. Just read our testimonials to know you are in good hands. Every single website we create is bespoke because no single client is the same. Getting to know your business and your exact needs are integral to producing a beautiful website that looks professional and sells your services or products to your target audience effectively.

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