Another year is upon but trends in web design tend to be cyclical. Nonetheless, 2022 may be different for a number of factors. The pandemic and forced isolation measures have not only increased internet and mobile usage but also people’s awareness of security. Now more than ever, users are actively seeking safe data storage, and taking safety issues more serious than ever.

With that in mind, and as a web design agency that spends considerable time development websites, we have decided to take a look at the top trends and inspirations to expect in 2022 for Website Design and Development. This article will help you update your web design knowledge and create on-point designs whilst also allowing you to be “in-the-know” with the latest web design trends and inspirations.

So let’s have a look at 7 of the most talked about Website Design and Development Trends for 2022.

Website Design and Development Trends for 2022

Simplicity

Whilst in the past it was common to add as much info as possible on your homepage, the trend has now shifted. It is now – and will be even more – common for websites to provide a lighter weight experience for users that encourages them to explore deeper, rather than putting everything up front in one page. Expect to see a lot more simplified messaging that implores the visitor to seek more, rather than complex conversations that leave visitors feeling information overloaded and not sure when to go next.

In other words, fewer words, calming colours, vivid imagery, and very clear calls to action buttons should all be prevalent in your 2022 website.

Safety

If there is one thing 2020 and 2021 have taught us, is that the world is becoming more and more untrusting. Naturally this had to also treacle down to websites, safety and data security. Companies are now regularly advertising VPN’s, Antivirus systems and more on TV commercials and the trend is only predicted to continue.

In addition, regular outages from some of the largest Social Media platforms, along with data breaches have made the public ever more concerned than ever.

It is hence imperative to always include an SSL (Security Certificate) on your website and ensure all website files are backup regularly. What is more, make sure to take some easy extra steps such as Captcha forms, GDPR and Privacy Policies, to ensure your site not only looks but actually is secure.

Personalised Content

The sentence “Content Is King” is often repeated again and again when it comes to Web Design and Social Media. Any good sales pitch considers its audience interests, and ensures they are part of the selling storyline. Using the same content others have already used, that does not convey your skills and expertise will simply not work.

The same goes for websites. Unless you have a one-size-fits-all product or service, a one-size-fits-all website won’t fit the bill. Make sure to spend time writing the content of your websites. Alternatively, hire a marketing agency to ensure your content is not only optimised but also in-line with your company tone.

Mobile Accessibility

As mobile users increase exponentially on a daily basis globally, users have shifted from desktop to mobile devices in order to access the internet, and the trend seems to show no signs of slowing down.

Well thought out mobile-first design guarantees a smooth user experience, meaning your website will always display correctly and allow the user to easily find what they are looking for.

Make sure to always have the mobile version of your website in mind on your next website as users use their mobile devices more than ever.

Overlapping Elements

Overlapping elements are visually disruptive web design strategies than can be effective and also improve the aesthetics of your site. It is a common trend for web designers as it allows them to build an organized and professional website with easily trackable components.

However they can be quite tricky and attention is paramount when implementing them on your website for a number of reasons. Readability can easily be compromised while trying to adopt this design and hence ensuring that every overlapping page remains readable is key to your page looking exactly how you envisioned it.

Control

As previously mentioned, users are becoming rapidly more and more aware of websites, what they want and how they like their site to look. As such, customers now seek to have more control in both the design and editing elements aspects of their website. Not only do they seek to be an active part of the development process, but also desire easy ways to edit and manage their site to minimise maintenance and other costs.

It is hence imperative to provide a clear picture of all costs involved in the web development process. In addition, focus on building your website on an easily-editable platform such as WordPress or Shopify.

Humanised Chatbots

Last but not least, chatbots. They are not a new feature but AI chatbots, most definitely are.

Every business today wants to make customer interactions seamless. A trend that has undoubtedly contributed significantly in improving customer experiences over the years. AI chatbots interact with customers like humans would. This allows them to understand user intent and read where a customer is, on their purchase journey. This has made them highly important for businesses nowadays. They provide an effective method of sourcing attracting leads, nurturing them, and pushing prospective customers down the sales funnel.

This alone should make a chatbot worth considering in your 2022 Website Design and Development plans. No matter the industry or sector you operate in.

The online world today is enormous and filled with websites. In order for your website to stand out, your website needs to successfully conveys your expertise in a user-friendly manner. This is exactly what makes good websites not just nice to have, but essential.

Strategy is key in web design. Make sure to use the tips discussed in this article, to help take your design game a notch higher.

CFM GROUP has over 8 years of experience in the Digital Marketing Industry. Every single website we create is bespoke as no single client is the same. Getting to know your business and your exact needs are integral to producing a beautiful website.  That not only looks professional, it sells your services or products to your target audience effectively.

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