A digital presence with a website is the bare minimum expected nowadays from a business. But what if it is simply sitting there and not being updated?

There is so much competition out there you need to be sure your website ranks well for your target customers. There are many elements to making this happen but one of the most important is ensuring its kept up to date, and not just from the technology it’s built with, the content must be recent.

Increases user experience

Having a website and being online is the first step if you want to attract new business, especially now in this digital era. You spend weeks, maybe even months to create and design a website that reflects the quality of your business. Your site is up and running but then time passes by and things don’t seem to work as well as they use to. The contact forms in which customers fill in their personal information no longer work properly or a link to purchase an item on your store fails to open. These unusable features on your website can end up in you losing potential customers and sales. With regular website maintenance these issues, should they ever arise, can be handled swiftly so you can keep your business running smoothly.

Website performance
As time goes on, new data will be added to your website such as news updates, content, comments and so forth. Over time, this will slow down the performance and speed of your website. Customers are more likely to get frustrated and leave if they have to wait more than 4 seconds for your website to load and according to Google, 53% of people visiting mobile sites will leave if left waiting for more than 3 seconds.

Software and Plugin Updates

Plugins are an extended version of software that provides even more functionality and features for your WordPress website. The CFM Group team is here to handle all the efforts required to closely monitor and maintain any WordPress website, its security, backups, themes, plugins, and all of the latest updates.

Security 

A modern website will usually contain thousands of lines of code and depend on specific software that runs on the respective hosting server it has been placed. Hackers and other dangerous online entities, often seek vulnerabilities in code and will attempt to take advantage of this, trolling the Internet for sites that might be suitable candidates to be exploited and have easy access. This can be prevented by keeping your web hosting server’s software, and your website’s software updated with the latest patches and security releases. What is more, adding the appropriate PCI compliance, SSL, and Firewall protection will offer an extra layer of security.

Content and SEO

Updating your content on your website with new images, text, menus, or whatever it may be that has changed recently (or changes regularly) is crucial to your readers coming back. In addition, with a website maintenance plan, you can get your website connected to Google Webmaster Tools. Search engines (like Google) prefer websites that are quick, error-free, well maintained, and most of all, they love to index fresh content.

Website BackUp

One of the most crucial elements of securing your website is making sure it is always backed up and this is performed on a regular basis. This not only allows you to have peace that your website is up but also ensures that if you do have any issues, your website does not have to be re-built and can be re-instated through your backup. The 2 most common website elements that need backup are:

• Code (Javascript, PHP code, HTML, CSS, themes, plugins, other files).  Code should be backed up anytime you change or make an update, as well as any time your Content Management System (CMS – like WordPress) releases a new update.
• Content (Text, images, videos, audios, etc.).  At a minimum, you should back-up everything once a quarter. (Note: If you host your website with us, it’s backed up every day).

With our unique and extensive website maintenance plans, your website can get the complete safety and functionality it deserves. Slower loading speed, outdated WordPress core, plugins, and themes, lack of malware protection… all this disappears with our assistance! With the services that CFM Group offers, maintaining your website is always the prime focus.

Our packages have been built after years of creating, managing, and maintaining clients’ websites. Their custom benefits have been chosen with our customers and clients’ wants and needs in mind, starting from our Basic Package to our Standard and Premium packages, each with benefits of its own. Feel free to have a look at them on the image below, Download them by simply clicking here or learning more about our maintenance services on our dedicated, Website Maintenance Page.

Dynamic, results orientated and highly experienced, we work together with clients to develop and deliver innovative, integrated marketing, Social Media campaigns, PR and communications strategies that deliver every time.

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