Instagram has consistently tried to improve its platform and add new features and tools to its stories. Earlier this week, rumours circulated that Instagram’s working on new ‘Nametag’ scannable codes to connect users to profiles, while the platform also officially released its “Focus Portrait” mode for selfies and videos just a week ago.

Now, WABetaInfo reports that Instagram is also developing a new Q and A sticker option for Stories, which would allow users of the platform to pose a question within the Stories flow, but the response to that query would be private.

As is visible above, the new Q and A sticker would be another option in your Stories tools and differs from the existing Poll stickers, in that the responses wouldn’t necessarily have to be multiple choice, while the results, as noted, would be sent privately.

The option could be great for brands seeking rapport on new products, or ways they can improve their service. What is more, it would also assist the resolution of much simpler queries or questions that users don’t feel comfortable posting in a public forum. As noted, it’s yet another Instagram Stories tool, adding to the functionality of the option, which is already being used by millions of users globally on a daily basis. And as Instagram adds more to Stories, it further distances itself from Snapchat, the originator of the format whom they are constantly in active competition with.

Given the emphasis, it makes sense for brands to start looking to incorporate Stories into their strategies, and new tools like the Q and A sticker provide more options, more ways to connect.

Conclusively, The Q and A sticker just sits in the back en-code of the coming version of Instagram, which means it may not ever be released, or it may look much different if, and when, it does become public.

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