There are many channels and platforms that you can use to publish and promote your content. However, not all businesses seem to be utilizing them. Following a year of virtual everything, from school to job interviews to shopping. Video was the primary form of marketing media being created in 2021, followed by blogs then infographics. While most of you are familiar with the above or are already using video within your marketing strategy. There are many other ways to create and share content. Here we have listed our top 5 ideas Content Marketing Ideas to utilise as part of your marketing strategy.

Stay up-to-date with Google Trends

Google is constantly updating it algorithms and search engine results pages. Which makes it difficult for SEO teams to be aware of new changes and developments coming next. Fortunately there’s a free tool called “Google Tools” that can help keep a track of what people are searching for. Google Tools can be used in a way which identifies how popular different search terms are, allowing you to identify what keywords you should create content around.

Invest in an in-depth video strategy

Based on current trends, we know that video is commonly used in content marketing. But, is your video content strategy engaging? We would encourage you to think about the bigger picture of video content in a business strategy as since the pandemic, consumers have been flocking to Instagram, TikTok, and other streaming services like Netflix for their consumption. This leaves you with more opportunity for sharing your content across more platforms

Know the “why” behind your goals

There is no point in creating content unless it will contribute to a solid goal for your business. This could be something as simple as traffic or engagement, or more complex to revenue goals which should be the driving factor behind any content that you create. Always start your goal with knowing why you need to track a particular metric as this will help you build a more effective strategy.

Make your content skimmable

It may seem like an incidental change, but breaking up large text blocks in your blog posts makes content more approachable and ultimately actionable. Make sure your content is easy for readers to skim and get value from quickly, This includes using small paragraphs, images, bullet points, lists, or other visual cues to help the reader find what they’re looking for quickly. If content cannot be easily consumed and navigated, you may risk losing a visitor altogether.

Think about the bigger picture

To create content that resonates to your audience, it’s important to consider the factors at play beyond your industry. Good content creators can add value to the conversation by responding to real-time needs with awareness and empathy, especially during times of uncertainty. Before hitting the publish button, try and get some perspective. Whilst it is important to think about your position in your industry, take a moment to consider things that may be happening socially, economically, and politically as this might impact your content.

We hope you have enjoyed reading our top 5 Content Marketing Ideas and that you can put to good use for your business.

CFM Group Digital Marketing Agency

CFM GROUP has over 8 years of experience in the Digital Marketing Industry. We are proud to have more reviews than any other local company in our industry, assuring our customers they are in good hands. Every single website we create is bespoke as no single client is the same. Getting to know your business and your exact needs are integral to producing a beautiful website.  That not only looks professional, it sells your services or products to your target audience effectively.

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