Choosing the right social media marketing agency can have a significant impact on the way your brand is viewed and how successful your company evolves to become. As is often said, you rarely get a second chance to make a first impression – and for many potential customers today, social media is the easiest way to attract hat initial awareness. That is why it’s so important for you to take the time to find the right social media management company for your needs.

Digital marketing has brought a revolution to advertising and is widely considered the most powerful source of delivering information to a vast number of audiences. It is not only on the rise but here to stay and is consequently critical to know and understand that digital marketing doesn’t just are relevant to your small business but can add significant value to your business. However, choosing an agency can be difficult with the number of agencies out there who are under-qualified and over promise to attract work.

So let’s have a look at some key information that will assist you in making a more “cultured” and knowledgeable decision when the time inevitable comes that you desire to improve your digital presence and attract more quality leads.

  • Do your research

Don’t simply take a marketing agency’s word that they are experts with many happy customers simply because they say so or create nice images. Reach out to some of their past or existing customers and find out how they feel about the work they have done for them and how seamless communication and rapport was. You can also check out their Company LinkedIn profile and website blog, the profiles of any employees they list on their website, and ask in related groups about their reputation. You should also perform a quick online search for any reviews or complaints regarding the agency. Doing your homework can save you disappointment as well as wasted time and money.

  • Seek an expert in your field of needs

This is possibly the most crucial part of your step to choosing the right agency. It is good to be able to choose an agency but if you are not aware of what you desire and results you are seeking to achieve then you will simply be making a big hole in your finances with little ROI. It is vital you have a clear understanding of the feasibility of your goals and then you seek the correct agency that signifies it is an expert in the field you are seeking help whether that is SEO, Social Media, Content or Affiliate marketing.

  • Evaluate their Social media accounts

If a marketing agency fully comprehends the use and benefits of social media, they will naturally be adept at using them and their own social media accounts should demonstrate this. Check them out and evaluate whether their own brand message, tone, and style is consistent with what they wish to convey to you as a client. Read through their blog posts, and ask yourself if the content is interesting and valuable to you as a reader and potential customer. Do their posts lead to interaction with existing clients or potential new clients, can you see comments and do they offer “call to action” buttons or whatever else you require? You want to choose a social media marketing agency that demonstrates a mastery of these elements through their own existing accounts.

  • Review their portfolio

Review the case studies of the companies you are considering to hire. Ask for links to the social media campaigns they are managing right now for their clients. If they are unable to provide you with this, red flag.

If they are able to, pay close attention to the results. Do they mean anything? Which company has case studies with results that align the closest to your business goals? The company that has evidence of similar success to what you’re hoping for is the company you should hire.

  • Ask many questions

Do not be afraid to ask as many questions as you feel possible and that you believe will provide you with the information and confidence to make a complete decision. Frequent such questions may be:

  1. Which Social channels should my brand be on? 
  2. How do you develop Social content?
  3. What do your Social reports look like? 
  4. Why is your agency the right one for my brand?  
  5. Do they have experience in your industry? 
  6. How often will they be in touch? 
  7. How much work is outsourced? 
  8. What do their prices say about quality?


but do not be afraid to think out of the box and design the questions according to your needs and wants.

Conclusively, every Marketing agency out there (Digital or not), in my eyes should adhere to a simple CADM model in terms of better explaining how their Strategy will have the desirable impact for their respective clients. I have hence created a small pic below to provide a better understanding and provide companies with an insight of what to desire and expect from their next Marketing agency.

Never before has there been such an incredible, exciting and useful set of tools to talk directly to consumers, interact with potential clients and many other uses. Perform your research and make sure to choose the right agency for you to see your brand, product or service flourish. A high quality agency will ooze confidence, be transparent and clear and provide genuine answer and solutions to your questions.

Subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at [email protected] or Follow me below on Facebook, Twitter, LinkedIn and Instagram