High quality images Images on your website will make your design look good but there is a much bigger purpose than this. If you are in the planning stages of building a business website or updating an older version, you might think that it is the content that is the most important aspect. Along with this, keywords, and meta tags may be next in priority as they greatly benefit your SEO and contributes to your website’s rankings.
So, when it comes to the photos and imagery, for some they are seen as a nice addition to have and are just there to look good. However, placing good-quality HD photos on your website does more than just paint a pretty picture. Having clear, crisp photos can help drive more visitors to your website, promote sharing among social media platforms and ultimately help drive business goals such as converting leads into sales.
Using high quality on your website will essentially bring you more traffic and keep your users engaged in your overall content.
Continue reading to understand why the team here at CFM Group uses high-quality images and to read the 3 top reasons why we think you should too.
Quality Images Will Attract More Views
Using high-quality HD images on your website is the easiest and fastest way to attract people’s attention. As visual creatures, we become focused on imagery that sparks emotions and draw us in. Research has revealed that people remember 80% of what they see versus 20% of what they read. This is because the human brain process visual cues better rather than the written language. In this sense, images are more of a powerful means of communication so if the quality of your images is poor, it will simply put people off and disengage.
Improves Onsite SEO
Search engines are able to pick up a pictures file name, captions, alt text, and title texts. Hence why it is important to name your phots according and add some descriptive text. Furthermore, it is best practice to also link your images back to your website. By adding all this information, the content will show up for both web and image searches, giving you more opportunities to be found. When people are using a search engine and a related image pops up. They are more likely to click on the image that is clear, crisp and looks professional.
Brings Your Product / Service to Life
Without pictures, it will be difficult to sell your services or products to a client. If the pictures used are of poor quality, blurry and non-professional looking. This could potentially turn people away from your website. Customers want to see attractive, high-quality images as they will perceive a brand to be of highly quality and more reputable. Therefore a potential customer is more likely to try out a service or buy a product that they have seen on your website. For a greater opportunity of sales, consider a professional photo shoot where products placement, styling and camera angles are optimised.
We always recommend hiring a photographer to take photos, videos of your products and services where possible. This will provide your customers with real reflections of what can be provided. The photographer can help you get some great shots with their knowledge of lighting, angles, and colour to make your products look irresistible. The added bonus is once they are finished with the shoot, they will provide you with edited, digital copies of the images in a variety of file formats that are necessary for various platforms.
Whilst this can be an excessive cost, especially for those who are just starting their business. You can always opt for other alternative options. for instance, purchasing stock images from online libraries. There are many paid websites that can provide you with a library of stock images to choose from. Simply search the key terms in your industry and find the best photos that represent your business.
By using the right photos, that are of high quality you will begin to see customers staying on your website for longer, higher rankings.in search engines and higher conversions in sales.
CFM GROUP has over 8 years of experience in the Digital Marketing Industry. We are proud to have more reviews than any other local company in our industry, assuring our customers they are in good hands. Every single website we create is bespoke because no single client is the same. Getting to know your business and your exact needs are integral to producing a beautiful website that looks professional and sells your services or products to your target audience effectively.
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