Search Engine Optimisation or SEO is the process of optimizing your website to appear on the first page of search engines such as Google for relevant keywords. It is imperative your site keeps up to date with Google’s latest updates so you can stay ahead of your competitors. Just because you rank high now doesn’t mean you will stay there. You need to maintain and improve your SEO all the time.

SEO Basics: A beginners guide to SEO

You’ve most likely heard of SEO and it might seem difficult to understand especially when setting up a new website or looking to expand your current business. In order to elevate your business, you’ll need to have the basis understating on what SEO and how it can drive your business revenue. The term SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Google has the largest portion of the search engine by far so it’s impossible to talk about SEO without their inclusion. They dominate the market by 86 percent as of April 2020. This means working largely on optimizing for Google’s algorithm should take top priority if you want to improve your SEO page rankings.

On-page SEO

Search engines are constantly scanning your website for information and will rank your site based on how quickly their system can analyze this data. There are a number of considerations to take into account, such as long page load times and other variables. On-Page Search Engine Optimisation (SEO) refers to the optimization of individual web pages in order to rank higher in search engines and generate more relevant traffic to a website. On-Page and off-page SEO work together hand in hand to rank your website on Google and other search engines.

Off-page SEO

Off-page SEO factors are often ignored by small businesses (as they can be a bit more difficult to complete) with a detrimental effect on their business. However, if you truly want to appear at the top of a relevant search, you’ll need to include at least a few off-page techniques to improve your ranking and credibility with Google and other search engines.  Developing an off-page strategy doesn’t have to be difficult and there are a few easy things you can do to improve your off-page SEO and increase your content ranking. In fact, you may find that you’re already doing some of them! Drop us an email at [email protected] to find out more.


Keyword research is the process of discovering what users type into a search engine when performing a search to find yours or other businesses. It is considered one of the most important parts of any SEO service and one of our most popular services. Before we are able to optimize a website or embark on a campaign, we need to know which are the right keywords to try and rank for. It’s not just about generating traffic, it’s about generating the right kind of traffic – traffic which will convert into leads or sales.

Backlinks: Building site Authority

SEO Link building is a crucial part of your SEO Strategy. It not only helps boost your pages to rank higher in Google’s search engine result pages but also hugely benefits your overall marketing and creates relationships. Here at CFM Group, we find placement sites that are ranked as sites of authority so that our backlinking service is successful with Google. The end result is a higher rank for your site, increasing visibility because few people ever click through from search results on any but the first page of the SERPs.

Google Business

When searching for a local business you want to be seen prominently by your customers as well as Google online. Google is where customers go to find your business, opening times, telephone number, menu or email address. If you don’t have a prominent local Google listing, it’s like you simply don’t exist! Our Google Optimiser service will get your local listing set up to not just being online, but really jumping off the page.

We’re A UK Based SEO Specialist That’s Been Helping Clients Rank Their Sites For Years. Flexible Plans, Honest Friendly Staff, Transparent Reporting, Hundreds of 5 Star Reviews. Personal Account Managers. Proven Success. Hundreds of Clients. Contact us by clicking here, for a FREE Quote or simply have a look at our SEO packages on our dedicated page. 

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